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Management 13th Edition

Management (13th Edition)

Book Edition13th Edition
PublisherCengage Learning
End of Chapter
On the Job Video Cases
Apply Your Skills: Small Group Breakout
Chapter 3, End of Chapter, On the Job Video Cases, Exercise 1
Page 97

What aspects of Camp Bow Wow's corporate culture are visible and conscious? What aspects are invisible and unconscious?


Company CBW is the largest pet care franchise in Continent NA. They provide daycare services as well as grooming facilities for pets. It is a reputed firm because of its pet-friendly and compassionate nature.

The evident dimensions of the Company CBW are as follows:

  • A logo plays a major role in brand identification. It is the most visible factor of any organization. The logo contains the name of the company, which makes it more clear and identifiable.
  • The company provides its services throughout the continent through its franchise. They have an online website that helps people to easily find the nearest franchisee. It also helps to get an idea about the charges, features, or plans.
  • The company not just focuses on taking care of the pets in the absence of their owners but it also feeds and nurtures them. Taking care of the health of pets is also an important service provided by the company. The company provides training to pets and helps them to grow.

The unseen dimensions of the Company CBW are as follows:

  • There are some flaws because of which the company is not able to succeed even with such a great concept. The efforts of the company to overcome these imperfections are invisible.
  • The company provides a compassionate and friendly atmosphere for pets. They give them human-like treatment and indulge in social activities of finding new owners for homeless pets.


Work cited:

  1. "Dog Day Care Services". Camp Bow Wow, 2021,


Note: Students are expected to watch the video listed in the textbook. 

Sample Response

Company CBW provides high-quality pet care services. It is a reputed franchisee that has an online presence.

The evident aspects of the company are as follows:

  • Company logo
  • Online presence
  • Grooming, nurturing, and training pets

The invisible aspects of the company are as follows:

  • Efforts to achieve success
  • Compassionate treatment to pets
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