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Consumer Behavior 7th Edition

Consumer Behavior (7th Edition)

Book Edition7th Edition
Author(s)Hoyer, MacInnis
ISBN9781305507272
PublisherCengage
SubjectBusiness
End of Chapter
Chapter 7, End of Chapter, Questions for Review and Discussion, Exercise 2
Page 200

What factors affect the inclusion of brands in the consideration set, and why would a company want its brand in the consideration set?

Verified Answer and Explanation

Explanation

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Verified Answer

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