What is personal selling? How does personal selling differ from other types of promotional activities?
Customer loyalty refers to the sense of commitment that is established amongst the existing customers due to high levels of satisfaction delivered to them by the company.
Personal selling is considered the most persuasive means of communication. The following are some benefits of using personal selling over other modes of advertising:
Customers are expected to the take time to trust an organization before making a huge investment. Direct interaction is required to ensure delivery of complete and reliable information. Organizations employ salespersons to use the advertising means of personal selling.
Personal selling also enables the organization to determine potential customers, their needs and expectations, persuade them to make purchases, and receive their regular feedback.
This means of advertising also allows the salesperson to alter their means of communication according to the needs and perspective of the customers.
Lastly, a customer feels valued when a representative of a company shares the details of the product. This personal means of communication is likely to establish long-term relationships and customer loyalty.
Personal selling refers to a promotional tool that helps marketers to directly inform and persuade their target audience.
Personal selling is different from other means of advertising. The reasons supporting this situation are: