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Marketing 2018 19th Edition

Marketing 2018 (19th Edition)

Book Edition19th Edition
Author(s)Ferrell, Pride
ISBN9781337272896
PublisherCengage Learning
SubjectBusiness
Developing Marketing Objectives and Marketing Strategies
Figure Questions
End of Chapter
Discussion and Review Questions
Questions for Discussion
Questions for Discussion 1
Questions for Discussion 2
Chapter 2, End of Chapter , Discussion and Review Questions , Exercise 12
Page 56

When assessing actual performance of a marketing strategy, should a marketer perform marketing cost analysis? Why or why not?

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Page 56

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