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Marketing 2018 19th Edition

Marketing 2018 (19th Edition)

Book Edition19th Edition
Author(s)Ferrell, Pride
ISBN9781337272896
PublisherCengage Learning
SubjectBusiness
Developing Marketing Objectives and Marketing Strategies
Figure Questions
End of Chapter
Discussion and Review Questions
Questions for Discussion
Questions for Discussion 1
Questions for Discussion 2
Chapter 2, End of Chapter , Discussion and Review Questions , Exercise 9
Page 56

When considering the strategic planning process, what factors influence the development of a marketing strategy?

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Explanation

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Verified Answer

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Page 56

Related Exercises

Strategic planning process is the process of defining the direction and purpose of the...
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