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The Leadership Experience 7th Edition

The Leadership Experience (7th Edition)

Book Edition7th Edition
PublisherCengage Learning
Chapter 9, End of Chapter, DISCUSSION QUESTIONS, Exercise 1
Page 284

Why do you think storytelling is such a powerful means of communicating for a leader? How is active listening related to storytelling?

Here is a tip:

Storytelling makes messages easier to understand because it comes from experience.


Storytelling is a form of communication that helps bridge the gap between leaders and employees. Stories tend to be more relatable and compelling because they come from the experiences of other people. Listeners are able to fully grasp the message behind stories because they are motivated to dedicate their full attention to listening.

Sample Response

Storytelling helps leaders convey ideas and messages through an engaging manner that will retain the interest of listeners. Leaders are able to influence employees' actions by telling meaningful stories that listeners can relate to.


Active listening is necessary for leaders to be able to tell meaningful and relatable stories. Leaders need to take note of the important points shared by colleagues and employees to be able to create stories that resonate with the experiences of listeners. 

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