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Essentials of Marketing 7th Edition

Essentials of Marketing (7th Edition)

Book Edition7th Edition
Author(s)Hair, Lamb
ISBN9780538478342
PublisherCengage Learning
SubjectBusiness
Chapter 11, THE NEW-PRODUCT DEVELOPMENT PROCESS, IN-TEXT QUESTIONS, Exercise 06
Page 367

Would the new product affect current employees in any way? Would it lead to hiring more people or reducing the size of the workforce?

Page 367