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This question was created from Tuscan Lifestyles Spreadsheet Case Study https://www.coursehero.com/file/21774699/Tuscan-Lifestyles-Spreadsheet-Case-Study/

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why prospects in year 1 to year 5 is blank and why response rate in year 1 to 5 is blank and why retention rate on year 0 is blank

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Tuscan Lifestyles: Initial order < $50
Time 0
Year 1
Year 2
Year 3
Year 4
Prospects
202478
Acquired Customers
4657
4657
4657
4657
4657
Ordering Customers
4657
4046
1918
970
927
Response Rate %
0.023
Retention Rate %
0.8688
0.4740
0.5057
0.9557
Avg # Orders
1.0000
1.1718
1.3618
1.4423
1.4153
Number of Orders
4657
4741
2612
1399
1312
Order Size $
31.84
32.09
41.78
51.05
52.43
Revenues $
148279
152139
109129
71419
68788

Top Answer

The Sales Funnel is marketing term to explain overall process of sales, starting from initial prospecting to the sale... View the full answer

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