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Question 18: (1 point) O'Neill, Incorporated's income statement for the most recent month is given below. Total Store A Store B Sales   $540,000 $160,000 $380,000 Variable expenses   352,800 94,400 258,400 Contribution margin   187,200 65,600 121,600 Traceable fixed expenses     75,000    20,000    55,000 Segment margin   112,200 $ 45,600 $ 66,600 Common fixed expenses      27,000 Net operating income   $ 85,200 The marketing department believes that a promotional campaign at Store A costing $3,000 will increase sales by $16,000. If its plan is adopted, overall company net operating income should: increase by $3,560 increase by $3,710 decrease by $3,835 decrease by $3,770 Question 18: (1 point) O'Neill, Incorporated's income statement for the most recent month is given below.   Total Store A Store B Sales    $540,000 $160,000 $380,000 Variable expenses    352,800 94,400 258,400 Contribution margin    187,200 65,600 121,600 Traceable fixed expenses      75,000    20,000    55,000 Segment margin    112,200 $ 45,600 $ 66,600 Common fixed expenses       27,000     Net operating income    $ 85,200     The marketing department believes that a promotional campaign at Store A costing $3,000 will increase sales by $16,000. If its plan is adopted, overall company net operating income should: increase by $3,560 increase by $3,710 decrease by $3,835 decrease by $3,770