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The questions in this exercise give you an appreciation for the complexity of budgeting in a large multinational corporation.

The questions in this exercise give you an appreciation for the complexity of budgeting in a large multinational corporation. To answer the questions, you will need to download the Proctor & Gamble (P&G) 2005 Annual Report and briefly refer to “Item 2: Properties” in P&G’s Form 10-K for the fiscal year ended June 30, 2005. You will also need to briefly refer to Macy’s Inc.’s Form 10-K for the fiscal year ended January 29, 2005. You do not need to print any documents to answer the questions.


What is P&G’s strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition? What evidence supports your conclusion?
What business risks does P&G face that may threaten its ability to satisfy stockholder expectations? What are some examples of control activities that the company could use to reduce these risks? (Hint: Focus on page 28 of the annual report.)
What were P&G’s quarterly net sales for the fiscal year ended June 30, 2005? What were Federated Department Stores’ quarterly net sales for 2004? (Hint: see page 79 of its 10-K.) How does P&G’s quarterly sales trend compare to Federated Department Stores’ quarterly sales trend? Which of the two quarterly sales trends is likely to cause greater cash budgeting concerns? Why?
Describe the scope of P&G’s business in three respects—physical facilities, products, and customers. More specifically, how many manufacturing facilities does P&G operate globally? What are P&G’s three Global Business Units (GBUs)? Which of P&G’s 17 “billion dollar brands” are included in each of these GBU’s? How many brands does P&G offer in total and in how many countries do they sell these brands? How many countries does P&G’s Market Development Organization operate in?
Describe five uncertainties that complicate P&G’s efforts to accurately forecast its sales and expenses.
P&G’s annual report briefly discuss the acquisition of Gillette (see pages 10-11). It acknowledges that Gillette has some different cultural norms in terms of how it defines accountability and communicates internally. Although not discussed in the annual report, how could differences in two organization’s budgeting practices be responsible for these types of divergent cultural norms?

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