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1. Outline the benefit of conducting a SWOT analysis as part of a strategic planning process and how a SWOT analysis is conducted.

2. Outline four examples of questions that could be used when conducting a SWOT analysis.

3. Outline the benefit of conducting a PESTLE analysis as part of a strategic planning process and how a PESTLE analysis is conducted.

4. Outline four examples of questions that could be used when conducting a PESTLE analysis.

5. List two internal sources of information that a business could use to find out about its market, competitors, customer base, vision, values and capabilities.

6. List two external sources of information that a business could use to find out about its market, competitors, customer base, vision, values and capabilities.

7. Explain the purpose of developing organisational values and two techniques that could be used to identify values as part of the strategic planning process. 

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