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Conduct some research on famous product brands that have launched a failed brand extension. In your main post: Provide a summary of the brand and the...

Conduct some research on famous product brands that have launched a failed brand extension. In your main post: 

  • Provide a summary of the brand and the brand extension that failed.
  • Discuss what you believe to be the cause for the brand extension failure?
  • What effect do you believe this had, if any, on the overall brand image?  
  • Review some of your classmate's posts and provide feedback on their brand summations and reason for brand extension failure. 

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