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Case Study 2


Your Company

sells household products and small appliances, as well as personal clothing, draperies and curtains, sheets etc. which are advertised in monthly catalogue you mail out and on your website. The business has been growing rapidly in the last five years. Fifty percent of the orders you receive and forward to fulfill is from older folks who are not comfortable placing their orders online, they prefer to talk to people directly. Your sales are growing but so are your labor costs at the call center where you receive orders by phone. So you contemplate the savings that you might make if you relocate a major part of your internal sales department to India.

After much research and analysis of cost-benefit ratio, sustainability, the regulatory environment, and the overall economic potential of this arrangement, you plan a trip to Calcutta, India to talk to potential local partners about setting up call centers to handle orders from India.

It is easier for you as the CEO of your company to prepare to negotiate the technicalities of the business arrangements with local partners, but the cultural adjustments that will be necessary during the process is more daunting.  After much study of the religious background of India, you decide to write a "Note to Self" about what to expect about the influence of Indian religions (mostly Hinduism) in everyday and business life. 

From this Session's Assigned Reading as well as research into religious practice in modern India (including news sources) write a four-page brief 'Note to Self' containing the most relevant information about Indian religions (mostly Hinduism) and its impact on modern life in the context of the political and business climate of Calcutta, India. 

Your "Note to Self" should be 2 to 3 pages in length (not counting the Cover and Reference pages, and written in APA style), and it should cover at the minimum these four levels of content and analysis (approximately one-double-spaced-lined-page for each level) and its implications:

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