Hello tutor! I have to answer a question about the case study "MountainDEW and Flavor Crowdsourcing" that is
included in the Social Media Marketing
SMM textbook (Stephen & Bart). The question asks:
"Could PepsiCo use this approach for other brands in their portfolio? For which types of brands and target segments do crowdsourcing contests such as the one shown in this case seem most appropriate?"
I need a little help mainly for the second part of the question please.