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Hi, I need some guidance from this question. thank youKey words and researchPart I:


You each will need to read Chapter 3 and the "Advanced Search" handout (from previous textbook edition) before completing this week's discussion. Additionally, become familiar with our online library databases (for journal articles, dissertations and theses, and business sources, etc.).

Constructing search queries (search statement) is critical to literature search. A general term (e.g., "business") is useless in a search engine. Your task is to come up with more precise search queries for your research project's management question.

  • First, discuss your management question / management problem / management opportunity (NOT your research questions or investigative questions).
  • Then, following Exhibit 5b-2 on the Advanced Search handout, describe the search query you would use if you were to do literature search during the exploratory research stage.
  • After that, list the titles of the journal articles you identified. This way, you can go through each other's findings and see which ones you would like to retain further for your research proposal. A minimum of 8 journal articles are required.

Tips: Come up with synonyms for your key concepts. For example, "consumer rejection" and "consumer avoidance" have similar meanings but different authors may use different labels for the similar concept. Once you come up with key terms for your concepts, you may come up with all possible combinations of your key words. Also, keep a record of the key words or key word combinations you have tried so you do not waste your efforts. It is always good to keep a record (using Excel) of what relevant articles came up under what key word or key word combinations during your actual search! 

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