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Question

Sales messages use persuasion to promote products and services. To develop and deliver effective sales messages of

any type, use the 3-x-3 writing process to analyze the product and your purpose, adapt your message to your audience, gain attention, build interest, elicit desire, reduce resistance, and motivate action.


You need to write (a) sales message for your company's new line of exercise apparel. Before composing your message, which questions should you ask yourself? 

Check all that apply.


THIS IS THE OPTIONS DO THEM PLEASE :)

-How and where is the apparel manufactured?

-How can I use puffery to my advantage?

-How does the apparel's durability compare to that of competitors' products?

-What is the purpose of my message?


A coworker is crafting a sales message and asks for your advice. What tips can you share for the opening? Check all that apply.


THIS IS THE OPTIONS DO THEM PLEASE :)

-Don't waste time on the visual appearance of the message.

-Create (a) personalized action setting.

-Avoid using the receiver's name.

-Use a testimonial.


Build interest in your sales message by developing your central selling points with rational, emotional, or dual appeals. Rational appeals are appropriate when a product is, for example, important to  BLANK  . Emotional appeals are appropriate when a product is, for example,  BLANK  . Whether using rational or emotional appeals, remember to translate cold facts into  BLANK  .



THIS IS THE OPTIONS DO THEM PLEASE :)



option 1

-health

-appearance

-ego


option 2

-short-lived

-expensive

-essential


option 3

-scare tactics related to current events

-warm feelings and reader benefits

-logical arguments



What techniques overcome resistance and help build credibility? 

Check all that apply.



THIS IS THE OPTIONS DO THEM PLEASE :)

-Including testimonials

-Sending free trial samples

-Using misleading statements

-Sending unwanted merchandise


What should the final paragraph of your sales message include? 

Check all that apply.


THIS IS THE OPTIONS DO THEM PLEASE :)

-A puffery claim

-A misleading statement

-A postscript

-A punch line


Read the scenario, and then answer the question. READ IT CAREFULLY THANK YOU

You work for a letterpress stationery company that has recently started selling merchandise through its website. To increase online sales, the owner has written an email sales message to send out to all the company's customers on the e-mailing list. She asks you to review the letter before she sends it.


Which would be the best subject line for the company's email sales message?


THIS IS THE OPTIONS DO THEM PLEASE :)

-Stationery Promotion Through Website

-Buy From Us Online

-Buy Your Favourite Stationery at 20 Percent Off!

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