View the step-by-step solution to:

Question

Read the following scenario, and answer the questions.

We strive to make all of our customers feel

satisfied with their video game purchases, so we invite you to exchange "Gods of Parnassus" for another video game from our large inventory. Although we are unable to offer refunds for opened games, we believe you will be able to choose a suitable replacement. As you may have read on the box label or in the game guide, "Gods of Parnassus" features flashing lights that may cause epileptic seizures in rare instances. You may want to check the warning labels on any future purchases to ensure a safe and enjoyable gaming experience.

What is the primary purpose of this message?

To direct a customer to customer service

To apologize to a customer

To file a complaint

To refuse a refund


What is the secondary purpose of this message?

To provide a refund

To sell more video games

To rebuild the customer's goodwill

After identifying the purpose of your message, you should select the most appropriate communication channel. When determining the most effective channel for your message, which of the following should you consider? Check all that apply.

Importance of the font choice

Receiver's preference and level of technical expertise

Degree of formality desired

How long it will take to write the message

Necessity of a permanent record

Importance of the message

Amount of effort involved

Top Answer

What is the primary purpose of this message? Ans; To refuse a refund. What is the secondary purpose of this message? Ans; To... View the full answer

Sign up to view the full answer

Why Join Course Hero?

Course Hero has all the homework and study help you need to succeed! We’ve got course-specific notes, study guides, and practice tests along with expert tutors.

  • -

    Study Documents

    Find the best study resources around, tagged to your specific courses. Share your own to gain free Course Hero access.

    Browse Documents
  • -

    Question & Answers

    Get one-on-one homework help from our expert tutors—available online 24/7. Ask your own questions or browse existing Q&A threads. Satisfaction guaranteed!

    Ask a Question