The senior managers of a grocery store chain have a disagreement over the direction of the company.
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The senior managers of a grocery store chain have a disagreement over the direction of the company. One faction

wants to leverage its capabilities and core competencies to take advantage of the opportunities provided by a stronger online presence, including online ordering with both at-store pickup and home delivery. The other faction feels that the company's strengths lie in small, convenient neighborhood stores and the customer service that accompany an in-store shopping experience. The online expansion would be a departure from what the company already knows how to do, and would require a significant investment. Those in favor of the changes feel that the potential returns make the investment worthwhile. What concept are those in favor of change struggling against?

a. A global mind-set

b. Tangible resources

c. Core capabilities

d. Core rigidity

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