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Success in business is often based on the strategy of finding a need and filling it. What need did Nick Graham

find and how did he fill it?

Nick Graham took a risk reopening the Main Street Market in hopes of enhancing the quality of life of the citizens to make a profit. Describe the relationship of risk and profit.

What makes Nick Graham a good entrepreneur? What makes Nick Graham's enterprise a business?

The YouTube case represents a dilemma that is both illegal and unethical. How is legality different from ethics?

What are the three questions to answer when faced with a potentially unethical action such as deciding to download or upload a video that is copyright protected? How can we tell if our business decisions are ethical?

Who should be held accountable for the copyright violation—the people who upload the material or the websites that carry it? If the websites are not held legally responsible, do they still have an ethical responsibility to find and remove the protected material?

Why is the pizza business a new opportunity for entrepreneurs?

How would you describe the new market for pizza for a startup small business?

Are there other food products that need reinventing to serve changing lifestyles and eating habits?

Why did Hirshberg take the entrepreneurial risk?

Entrepreneurs look at problems and/or passions and see opportunities in them. What problem did Hirshberg turn into an opportunity?

Not all ideas are opportunities. If the idea doesn't meet anyone else's needs, the business won't succeed. Was Hirshberg's idea an opportunity?

Why do you think Burt's Bees was able to grow from a tiny company to a national distributor of personal care products?

How has the firm's preference for natural ingredients and environmental consciousness affected its growth?

Do you think that Burt's Bees faces major competition from traditional products from larger companies like Procter & Gamble?

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