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Some companies operate without developing strategies by copying competitors' successful competitive decisions.

Others insist on creating a clear strategy. The challenge of developing a clear, sustainable strategy depends on a reliable process, research and information, executive alignment, and most of all leadership. Imagine you are CEO of a company. How would you lead your company -- with or without a strategy? Why? What are the strengths and weaknesses of each decision?

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I'll be glad to help! Let me expand on this topic! First, it is important to note that making the choice to create a strategy... View the full answer

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