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It may seem surprising that the CEO selected to replace Steve Jobs

was hired from within the firm. When considering who to appoint as CEO, the board had to consider many factors. What condition existed at Apple that would have suggested a preference to hire from outside?


a. Apple's need to reverse recent poor performance
b. Appreciation of Apple's culture and core values
c. Apple's need to continually innovate


or


d. The need for the CEO to know the firm's core competencies as well as be able to develop new ones

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