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Asked by amritpalbrar5
https://www.youtube.com/watch?v=IQovoot_ZUM to watch about the Coke...
https://www.youtube.com/watch?v=IQovoot_ZUM to watch about the Coke Zero campaign and answer the questions below.
1. Would you argue that the promotions for Coke Zero are designed to inform, persuade, or remind? Why do you think that?
2. Based on the video, fill out the table below with examples of each type of promotion.
Promotional Tactic Type of promotion? (Advertising, PR, sales promotion, personal selling, direct marketing) Push, pull, or both? Why?
a.
b.
c.
d.
3. What other promotional activities would you recommend to round out the promotional mix to launch Coke Zero? Why?
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Answered by mariaanape
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