Hi,I have the following scenario below, please help me with the questions:Scenario:Questions:
I need help for a report analysing on Zara - retail sector and how a large retailer might respond to the issues facing the sector in general and the retailer.
- How I can identify the key relevant changes in the macro-environment, and how should my PESTLE or PEST analysis look like cover considering that one of the factors is Covid -19 ?
- What are the Relevant changes within the micro environment? Advice: Relevant changes within the micro environment, for example competitors with specific examples, identified and discussed.
- How should the Five forces/SWOT look like (two or three are sufficient)?
- How I can Suggest and discuss strategies and tactics that could be used? Advice: Using 2 to 4 key relevant changes (from the macro environmental analysis) that have been identified as the most relevant/biggest influence on Zara are to be highlighted. Using theories/ideas/concepts/etc. additional research, strategies and tactics that the retailer could employ are to be discussed and analysed. Also do the same, to a lesser extent, for 1 or 2 micro environmental challenges.
- What are my recommendations from the previous work, make recommendations that the retailers could use to meet the challenges?
- What Conclusion can I draw upon the above?
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