PROJECT TASK: [60 MARKS]QUESTION 1 [20 MARKS]
Human Resource Professionals must demonstrate expertise and competence in the execution of their duties. In light of this statement, evaluate the relevance of FOUR sets of competencies required by Human Resource Professionals in order to effectively fulfil their role in any organisation of your choice.
QUESTION 2 [20 MARKS]
Analyse the marketing environment, beliefs and practices of any organisation that you are familiar with and discuss the FOURTEEN major shifts in marketing management, beliefs and practices that the organisation has experienced over the years.
QUESTION 3 [20 MARKS]
When a business wants to customise their products and services to cater for more specific consumers, they turn to Business Development Managers to develop innovative campaigns and take their products to a new direction. Conduct research on markets and discuss at least FOUR types of customer markets, that managers need to understand in order to grow the market share of the business.
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