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Could you please help me understand this?

Society's culture and way of doing things impact the culture of an organization in an environment. Shared beliefs and attitudes of the population play a great role in how marketers at Regional Express Holdings Limited will understand the customers of a given market and how they design the marketing message for Transportation industry consumers. Social factors that leadership of Regional Express Holdings Limited should analyze for PESTEL analysis are - 

  • Demographics and skill level of the population
  • Class structure, hierarchy and power structure in the society.
  • Education level as well as education standard in the Regional Express Holdings Limited 's industry
  • Culture (gender roles, social conventions etc.)
  • Entrepreneurial spirit and broader nature of the society. Some societies encourage entrepreneurship while some don't.
  • Attitudes (health, environmental consciousness, etc.)
  • Leisure interests

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