Mini-Case Sany Heavy Industry Co., Ltd The Sany Heavy Industry Co., Ltd is China's largest pro- National Technology Invention Prize for its...
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MAKE SURE YOU ANSWER THIS QUESTION FASHIONABLE ORDER AS LABEL AND THANK YOUPART 1

1. What is a business-level strategy?

2. What is the relationship between a firm's customers and its business-level strategy in terms of who, what, and how? Why is this relationship important?

3. What are the differences among the cost leadership, differentiation, focused cost leadership, focused differentiation, and integrated cost leadership/differentiation business-level strategies?

4. What is market commonality? What is resource similarity? What does it mean to say that these concepts are the building blocks for a competitor analysis?

5. How do awareness, motivation, and ability affect the firm's competitive behavior?

6. What competitive dynamics can be expected among firms competing in slow-cycle markets? In fast-cycle markets? In standard-cycle markets?

Chapter 6:

7. What is corporate-level strategy and why is it important?

8. What are the different levels of diversification firms can pursue by using different corporate-level strategies?

9. What are three reasons firms choose to diversify their operations?


PART 2

Case Study: Please complete the mini-case study at the end of Chapter 6Screen Shot 2021-01-12 at 10.01.50 AM.png


PART 3

Please take a moment to identify a recent business current events article that relates to the assigned readings. Summarize the article, state how this article relates to the readings this module, state what you found interesting about the article, and provide a link to the article. Your article should come from a reputable business publication. (E.G, NYTIMES, LATIMES ETC)

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Mini-Case Sany Heavy Industry Co., Ltd The Sany Heavy Industry Co., Ltd is China's largest pro- National Technology Invention Prize for its "super- ducer of heavy equipment. In fact, it is the fifth largest length-boom" technology producer of this type of equipment globally. In 2014, Although it has been pursuing technological inno- its revenue was decreasing because of the downturn of vations, Sany was recently accused of patent violations overall GNP in China. Sany's total sales revenue in 2012 by Manitowoc, a diversified producer of equipment was $12.9 billion, well behind industry leader Caterpillar including large cranes. In 2014, a judgement went against at $65.9 billion. However, Sany has a goal of eventually Sany concluding "one Sany crane product infringed unseating Caterpillar as the industry leader. Sany plans one of Manitowoc's patents and that six trade secrets of to achieve $47 billion in annual sales within 10 years. Manitowoc were both protectable as trade secrets and Sany has already surpassed Caterpillar as a leader in its misappropriated." This is a negative signal for Sany as it Chinese domestic markets. seeks to pursue more diversified growth outside of China. any has four core businesses: (1) cranes, (2) road Sany continues to grow organically and through acqui- construction machinery, (3) port machinery, and sitions. For example, in 2012, it acquired Putzmeister, a (4) pumpover machinery. While each is distinct, some well-known concrete pump manufacturer. In addition, it similar technologies are used in the production and has established subsidiaries in many countries, including equipment. Furthermore, similar technologies allow the United States, Germany, and Brazil, to enhance its inter- similarities in production processes and equipment for national equipment sales and broaden its market reach. certain parts. Therefore, there is a transfer of knowledge Largely because of its major goal of internationalization, across these businesses. In addition, customers and mar- it is moving its corporate headquarters from Changsha to kets share some similarities because all relate to some Beijing for enriched international connections. form of construction. For this reason, in the United States, Sany has become a major sponsor of a Chevrolet Sources: 2015, Sany Heavy Industry Co. Ltd., www.sanygroup.com, accessed on the NASCAR auto racing circuit. Sany America's on June 12; 2015, www.manitowoc.com, press release, The Manitowoc Company receives favorable final determination in Sany patent infringement marketing director, Joe Hanneman, said that research lawsuit, April 17; R. Flannery, 2014, Profit drops by 48% at Chinese billion- showed NASCAR racing events to be the primary recre- aire's equipment flagship Sany Heavy, Forbes, www.forbes.com, August 31; ation event for people in the U.S. construction industry. 2015, www.manitowoc.com, 2013, Yellow Table Survey: Sany ranks no. 5 among construction machinery manufacturers in 2013, China Construction Sany invests 5 percent of its annual sales in R&D to Machinery Online, www.cmbol.com, April 15; M. Barris, 2013, Sany turns continuously improve the quality of existing products, to NASCAR to fuel sales, China Daily, www.chinadaily.com, April 4; 2013, identify new technologies, and develop new products. Awarded National Technology Invention Prize, Get to Know Sany, 15th Through the end of 2012, Sany held 3,303 patents as a ssue, February 15; L. Hooks, P. J. Davis, & N. Munshi, 2013, Caterpillar digs into trouble in China, Financial Times, www.ft.com, February 12; result of its R&D efforts. Indicative of its intent to be a J. R. Hagerty & C. Murphy, 2013, Sany tries to gain traction in the U.S., technological leader in its industry, Sany has developed Wall Street Journal, www.wsj.com, January 28; 2013, Sany Heavy Industry Co. Ltd: Sany Group's top 10 events in 2012, $-traders, www.4-traders.com, new postdoctoral research centers to attract top research January 22; Z. Yangpeng & F. Zhiwei, 2012, Sany to move HQ to Beijing scientists. In 2013, the company was awarded China's from Changsha, China Daily, www.usa.chinadaily.com, November 11. Case Discussion Questions 1. What corporate diversification strategy is being pursued by 3. Why does a firm such as Sany (in the heavy equipment indus- Sany? What evidence do you have that supports your position? try) spend so much of its revenue on R&D and innovation? 2. How does the level of change in gross domestic product 4. Given that it is now seeking international expansion, how do you (indicator of country economic health) influence a firm expect the judgement against it (patent and trade secret infringe- like Sany? ment case) to affect its growth prospects outside of China?

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ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem i

sus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec
Subject: Business
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