In alignment with marketing growth goals, Unilever Foundation Forum; and Zero Hunger Challenge and has initiated the Unilever Nutrition Network. This...
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ANSWER THIS QUESTION FASHIONABLE ORDER AS LABEL PART 1 Chapter 10: Corporate Governance

1 - What is corporate governance? What factors account for the considerable amount of attention corporate governance receives from several parties, including shareholder activists, business press writers, and academic scholars? Why is governance necessary to control managers' decisions?

2 - How is each of the three internal governance mechanisms—ownership concentration, boards of directors, and executive compensation—used to align the interests of managerial agents with those of the firm's owners?

3 - What is the market for corporate control? What conditions generally cause this external governance mechanism to become active? How does this mechanism constrain top-level managers' decisions and actions?

Chapter 11: Organizational Structure and Controls

4 - What is a strategic network? What is a strategic center firm? How is a strategic center used in business-level, corporate-level, and international cooperative strategies?

5 - Why do firms experience evolutionary cycles in which there is a fit between strategy and structure, punctuated with periods in which strategy and structure are reshaped? Have students provide examples of global firms that have experienced this pattern.


PART 2



Case Study: Please complete the case study at the end of chapter 11 in the text.

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PART 3


Please take a moment to identify a recent business current events article that relates to the assigned readings. Summarize the article, state how this article relates to the readings this module, state what you found interesting about the article, and provide a link to the article. Your article should come from a reputable business publication. (E.G, NYTIMES, LATIMES ETC)

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Mini-Case Unilever Cooperates with Many Firms and Nonprofit Organizations to Implement Its Strategy While Creating a More Sustainable Environment Unilever, a European-headquartered (in both the products in ways that "don't degrade the Earth." Unilver Netherlands and the United Kingdom) consumer prod- also has a campaign promising to improve the well- ucts company, is committed to using a sustainable envi- being of one billion people by "persuading them to wash ronment strategy while manufacturing its large array their hands or brush their teeth, or by selling them food of food and beverage products. Historically, consumer with less salt or fat." It seeks to realize many of these goals products companies, especially those from Europe, through cooperative strategies with other profit-seeking have pursued the multidomestic strategy, needing to organizations as well as nonprofit entities. adapt their products to each country or region mar- In 2010, for instance, Unilever signed a contract with ket. Accordingly, most have implemented their strat- Jacobs Engineering Group Inc. forming a global (overall egy using the worldwide geographic area structure. corporate) alliance to facilitate the efficiency of Unilever's Many consumer product companies, such as Avon, have capital improvement projects around the world. Unilever begun to use aspects of the worldwide product struc- has 250 manufacturing sites and is expanding aggres- ture to become more efficient. This is also the case with sively, especially in developing and emerging economies, Unilever. However, Unilever has continued to empha to support its ambitious growth goals. Unilever expects size geographic areas, but it has done so using the trans- emerging economies to drive 75 percent of its growth national strategy while implementing the combination in the long term. The alliance with Jacobs Engineering structure to meet local market responsiveness as well will be managed out of Singapore and will provide engi- as global efficiency objectives. Moreover, its CEO, Paul neering services for Unilever's manufacturing facilities Pullman, who took the job in 2009, has also suggested, around the world. Both companies will "work as a team our purpose is to have a sustainable business model that to insure their sustainable growth model," implement is put at the service of the greater good." cost reductions, and "drive co-innovation and imple- Accordingly, Unilever created a manifesto in 2010 ment the harmonization and cross-category standardiza- called the Sustainable Living Plan. This plan calls for tion of designs." The alliance will also work with supply Unilever to double its sales at the same time that it cuts its chain team members to increase speed to market with environmental footprint in half by 2020. One goal embed- designs that "reduce carbon, water, and waste footprints ded in this plan is to source all of the firm's agricultural across its manufacturing sites."

In alignment with marketing growth goals, Unilever Foundation Forum; and Zero Hunger Challenge and has initiated the Unilever Nutrition Network. This Scale-Up Nutrition initiatives supported by the United organization has divided the world into six regions and Nations. focused on providing world-class nutrition and health Interestingly, Unilever no longer provides quar- innovation. Its goal is to generate ideas to facilitate sus- terly earnings guidance reports and suggests that this tainable product launches and improve existing products has allowed it to focus shareholders on its longer-term while strengthening their brand value. As part of this goals. Furthermore, since Pullman took over in 2009 overall strategy, Unilever has used Salesforce's Chatter Unilever has sustained its positive growth trajectory with technology in the implementation of its new social mar- better income performance and associated stock market keting platform. This technology allows local markets performance. As can be seen, it is accomplishing these and distributors of Unilever products to share insights things through better organizational design, lofty object and best practices with the marketing team from Unilever tives, but also by using a number of cooperative strate- to help drive its "crafting brands for life" strategy. gies with many organizations outside the organization, In a recent Sustainable Living Plan report, Unilver such as Jacobs Engineering and many NGOs. described how it is working with a number of nonprofit, Sources: 2013, In the green corner: How IBM, Unilever and P&G nongovernment organizations (NGOs) to help address started winning again: Why big business is wising up to sustainability, real issues, facilitate solutions for suppliers for improv- Strategic Direction, 29(5): 19-22; 2013, Our nutrition network ing sustainable living, and reach customers in society at www.unilever.com, accessed June 17; 2013, Unilever drives efficiency in capital investment program, www.unilever.com, accessed June 17; large who need information to improve their sustain- 2013, Unilever Sustainable Living Plan, www.unilever.com, accessed ability approaches to life with better food security and June 17; 2013, Unilever Annual Report 2012, www.unilever.com, poverty alleviation. Initiatives include partnering with accessed June 17; S. Anand & N. Gopalan, 2013, Consumers in India are an M&A target, Wall Street Journal Online, www.wsj.com, May 1; the following NGOs: the Consumer Goods Forum; the M. Gunther, 2013, Unilever's CEO has a green thumb, Fortune, June 10, World Business Council for Sustainable Development; 124-128; R. Shields, 2013, Unilever boosts international collaboration the World Economic Forum; the Tropical Forest with social rollout, Marketing Week, www.marketingweek.com, May 2; A. Ignatius, 2012, Captain planet, Harvard Business Review, 90(6): Alliance 2020; Refrigerants, Naturally; the Global Green 112-118. Case Discussion Questions 1. Why have consumer product companies headquartered in . What organizational structure will Unilever need to use to Europe historically used the multidomestic strategy? In your reach its sustainability objectives? view, is this an effective choice of international strategy for What issues about organizational structure surface as a result these firms? Why or why not? of Unilever's proposed strategies and objectives regarding 2. To implement its "sustainable business model," what types of sustainability? strategies is Unilever considering for use and why?

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