All of the following are important in terms of assessing the quality and reliability of data collected, except: Question 31 options: The data is...
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All of the following are important in terms of assessing the quality and reliability of data collected, except:

Question 31 options:


The data is detailed enough to formulate conclusions


The data is relevant to the particular situation


The data was sourced using unconventional methods


The data is collected using appropriate techniques


The data is up to date




The process of coding qualitative data includes all of the following steps, except:

Question 30 options:


Transcribe notes, interviews and recordings


Estimate the meaning of a respondent's answer


Organize and group together the data that is to be analyzed


Covert the verbal, open-ended responses into coded numerical figures that can be used for statistical analysis


Read questions again in conjunction with the codes in order to organize the data



The following are questions relating to the category Business and Political Environment, used to narrow the field of research for an international venture:

Question 27 options:


Is the offering the firm wants to import/export banned, restricted or controlled in the target market?


Will shipping the product or providing the service to the market be expensive and/or logistically complicated?


Has there been market growth even during periods of economic recession?


If assets are placed in the country or invested there, are there risks of political upheavals that could threaten the assets and investments?


Are there a lot of offerings already in the market that will be competition?



To improve response rates to questionnaires, the following strategy(s) may be used:

Question 26 options:


Notify respondents in advance of the questionnaire being sent


If the questionnaire is being delivered through the mail, send it by first-class mail or recorded delivery


In the cover letter for the questionnaire, ask for the respondent's help, stress the importance of the survey, and state that replies will be treated in confidence.


Ensure the questionnaire is easy to read and complete


All of the above



An existing firm in a foreign market's own records, government publications, competitors' websites and publications, and newspapers/journals/magazine articles are good sources of secondary research.

Question 19 options:

True

False



The purpose of the report or the presentation that comes out of the research process is to move the recommendation to taking action.

Question 1 options:

True

False



If research objectives cannot be completed using other secondary and primary methods, and if a trip to the target market is required, the travelers should be sure they: gather as much information on distribution channels in the target market, observe typical consumer behavior in the target market, accumulate as much data as possible on competitors' pricing, product, placement and promotion activities.

Question 9 options:

True

False

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