Identify the hard and soft technology used for both the domestic and global environments of your company. This is not about computers or software;...
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Identify the hard and soft technology Identify the technology barriers

  1. used for both the domestic and global environments of your company. This is not about computers or software; see Lesson.
  2.  to your chosen company in both environments.
  3. Discuss how the company can overcome these barriers.
  4. Evaluate the strategy used and how the company should protect its technology.



lesson


Hard and Soft Technology Companies

The distinction that we make between "hard" and "soft" technology companies (not the technology itself) in business is helpful to understanding the Technological Environment.


hard technology company is a developer of technology; this company produces -- actually develops/makes/sells -- the technology itself and technology products - both hardware and software - as its primary business activity. Companies like Intel (PC chips), Cisco (network chips), Microsoft (PC software), Verizon (wireless networks), Apple (smart phones), etc. are clearly in this category. A soft technology  company is the user of the technology. 


For more than 50 years, virtually every enterprise (including corporations, non-profits, government agencies, military organizations) has been using technology to improve the administrative side (e.g., accounting, payroll, HR, inventory management) of their operations. More recently, technology has entered operational areas of the enterprise. Examples are customer service, supply chain management, automated manufacturing, and robotics.


Now, even traditional soft technology companies like Ford, GM, Boeing, GE, Frigidaire, etc. are building more and more embedded technology into their products to increase profit margins and customer appeal. A new car contains hundreds of microchips, actually small special purpose microcomputers), to implement new features customers demand. Same with a washer, dryer, refrigerator -- with control panels are looking more like the flight deck of a futuristic starship than an appliance.

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