Question 2 Causal research methods should be used when you have...

Question 2

Causal research methods should be used when you have which type of problem?

1 point

A clear problem and research hypothesis

A clear problem without a hypothesis

An ambiguous problem

What is a possible drawback of active data collection that should be avoided?

1 point

A drop in NPS (Net Promoter Score)

Survey fatigue

Low return on investment

All of these are correct

3.

Question 3

Which managerial question cannot be answered using only scanner data?

1 point

Which types of displays work better?

Which advertisement caused sales to increase or decrease

Will cherry pickers become loyal?

Who buys our products on promotions?

4.

Question 4

What question is used to find the NPS?

1 point

How likely is it that you would recommend [your company] to a friend or colleague?

How satisfied are you with this product?

How likely are you to buy this product again? 

Question 5

What does exploratory research help define?

1 point

The characteristics of relevant groups

Causal relationships

Areas to research in depth