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Suppose Procter & Gamble (P&G) learns that a relatively

new startup company Method ([email protected]) is gaining market share with a new laundry detergent in West Coast markets. In response, P&G lowers the price of its Tide detergent from $18 to $9 for a 150-oz. bottle only in markets where Method's product is for sale. The goal of this "loss leader" price drop is to encourage Method to leave the laundry detergent market. Is this an ethical business practice? Why or why not?

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