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Faculty of Business and Law Department of Business and Management ACADEMIC YEAR 2016/17 ASSESSMENT BRIEF Module Code: Module Title: Submission...

Hi, I look for someone who can advise me about digital marketing at the wedding hall, If you can please let me know.

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1 Faculty of Business and Law Department of Business and Management ACADEMIC YEAR 2016/17 ASSESSMENT BRIEF Module Code: UMKD6S-15-3 Module Title: Interactive & Digital Marketing Submission Deadline: 3 January 2017 Assessment Component B Assessment Weighting: 50 per cent of total module mark Assessment Instructions Background information: City Hall, the home of Bristol City Council (BCC), reopened in May 2016 following a major refurbishment. The first floor is now available for the public to hire. There are 17 bookable rooms across the first floor including the council chamber, conference hall and several meeting and conference rooms of different sizes, both modern and heritage. There are several large function rooms suitable for weddings, funerals, christenings etc. A webpage promoting the venue space is now live at www.bristol.gov.uk/web/city-hall/home Following budget cuts from central government, BCC needs to make substantial savings by 2017/18. Generating income will be an integral part of this exercise. City Hall is an asset which has potential to bring in significant income. With several historic rooms, including the Conference Hall, Council Chamber and Lord Mayor’s Reception Room, licensed for weddings and civil partnerships, the hope is that the council can benefit from the flourishing wedding market. Benefits of City Hall: Central location with good bus links Beautiful, impressive building providing great views of the city and an ideal backdrop for photos Already licensed for weddings and civil partnerships A variety of room sizes from the grand council chamber to smaller function rooms Newly refurbished All the rooms have modern features but many retain original heritage features There are no supplier contracts in place so the booking party can use their own caterers or the preferred suppliers list, completely at the booking party’s discretion Potential key messages: Just engaged? Come and take a look at our two function rooms Want a grand venue but not a church wedding? City Hall is the perfect venue The beautiful, historic City Hall, with its high ceilings, impressive space and views, is the perfect venue for your winter wedding City Hall, and the beautiful College Green, is the perfect space for your summer wedding
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2 Your marketing brief: Propose a six-month digital marketing campaign to promote City Hall as a wedding venue to couples who are hoping to book their wedding between January – June 2017 (i.e. not necessarily getting married in that period, but making the venue booking then). For example, this might include couples who get engaged during the Christmas 2016 period and are planning a wedding or civil partnership for the summer or following winter. There is a specific wedding page link here: https://www.bristol.gov.uk/web/city-hall/weddings Pricing will not be advertised, but will be discussed with potential customers who contact BCC. BCC would like a proposal outlining the digital marketing activity that you would recommend during a six-month period. This digital marketing activity must attract potential customers to the BCC wedding page https://www.bristol.gov.uk/web/city-hall/weddings . Your proposal should include ways of reaching and engaging potential customers, plus an explanation of the data this would provide. You should also make suggestions for the use of visual content (images, video or words) on the BCC wedding page. Your proposal is expected to cover the following elements: 1. Digital marketing objectives 2. Target audience 3. Creative content 4. Audience acquisition 5. Measurement and use of data Specific considerations within these elements: In a competitive market, what objectives and key performance indicators (KPIs) should BCC set to ensure that City Hall competes with other popular venues? Why? Can you identify and justify a specific target audience? How can BCC use content (images, video or words) to attract customers who might otherwise be tempted by a competitor’s venue? How can you help BCC to reach potential customers when they are researching wedding information online? Could BCC use Google, social media or any other third-party channels? If so, how? How will BCC know whether its digital marketing activity has been successful? There is no need to provide details of your budget at this stage. Your proposal will need to be formatted as a formal business document created in Microsoft Word, submitted by 3 January 2017. It is recommended that you entitle this document ‘Six- month digital marketing proposal’. Important note You are not expected to undertake any primary research or visit City Hall. You may wish to research the market and marketing activity undertaken in similar situations, however you should not contact any external organisations or people. Further instructions You are expected to use academic concepts and theories from the course, and your own reading, to underpin your work and support the judgements you are making. You should reference any background information or data that you research, plus any academic concepts and theories used in your proposal.
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Digital marketing Wedding proposal YourCompanyName is pleased to provide Client Name with the following social media proposal. The
intent of the proposal is to deliver a complete social media and...

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