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Trident Inc. operates in several industries. One of its division...

Trident Inc. operates in several industries. One of its division deals with desktop named Belwick. The company management is planning to revamp Belwick, which produces a range of customized desktops. Although Trident Inc. has a sizable share and is producing revenue, the market for its customized desktops is rapidly declining. In this segment, Trident Inc.is facing reduced sales due to strong competition in the market. Trident's management wants Belwick's marketing group to develop a strong turnaround plan for the division.

Which among the following steps should be avoided by Belwick's marketing group to survive in the present market


  • Inhibiting new product development, testing, and launching plans.

  • Developing a marketing strategy and plan

  • Investing in customer relationship management 

  • Capturing market insights 

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