Innovaton and enTrepreneurship (book)
ChapTer 4 – individual and organizatonal characTeristcs
1- whaT are The key similarites, diferences and relatonships
beTween enTrepreneurship and innovaton?
2- Why is The creatve sTyle oF an individual more imporTanT Than
any assessmenT oF absoluTe creatviTy?
3- WhaT are The relevanT in±uences oF an individual’s
characTeristcs and Their environmenT on enTrepreneurship?
4- LisT The key componenTs oF a process For identFying, developing
and assessing new ideas, and suggesT a Tool or Technique To
supporT each sTage.
5- WhaT is The diferences beTween culTure and climaTe, and why
is This distncton critcal For innovaton and enTrepreneurship?
6- WhaT FacTors conTribuTe To The developmenT oF a creatve
climaTe and whaT FacTors mighT block iT?
Recognising The opporTuniTy
1- Where do innovatons come? GeneraTe a lisT oF as many
caTegories oF Trigger as you can Think oF – wiTh examples For
each one.
2- Push and pull – which is more imporTanT? ²his queston has
worried managers and policy makers For decades – and having
an ideas oF The answer would help Focus supporT For The
innovaton process more efectvely. Using examples, Try To
show how each is imporTanT under cerTain conditons buT ThaT iT
is Their inTerplay which really shapes innovaton.
3- ²aking each oF The “4ps” oF innovaton which we inTroduced in
chapTer 1 Try To identFy examples oF producT, process, positon
and paradigm innovaton and in each case lisT oF sources which
gave rise To Those innovatons.
4- Julia Wilson is keen To use her skills in creatng social
enTerprises. Where mighT she look For sources oF inspiraton o
which To Focus her enTrepreneurial enThusiasm?

Chapter 9 developing new products and services
1-
What are the key diferences between managing operaTons in services and
manuFacturing? ±hink oF a business and idenTFy the relaTve contribuTons to value
added oF the service and physical product components.
2-
±o what extent do you think that manuFacturing and services are converging? ±ry to
think oF an example oF a manuFacturing operaTon that increasing Features a service.
Conversely, idenTFy a service operaTon that is becoming more product based.
1-
Where and how might you organize search For innovaTon opportuniTes For the
Following business?
a-
A Fast Food restaurant chain?
b-
An electronic test equipment maker?
c-
A hospital?
d-
An insurance company
e-
A new entrant biotechnology ²rm.
2-
Using the list oF innovaTon sources in chapter 5 , how would you organize search to
pick up trigger signals From these?