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STA RBUCK S 1. List at least 5 key words (or key word phrases) that a consumer might use in a search (Google or otherwise) that might lead to your...

I need those questions to be answered about Starbucks company thank you.

STA RBUCK S 1. List at least 5 key words (or key word phrases) that a consumer might use in a search (Google or otherwise) that might lead to your company being in the results. Consider including compeTtors names. 2. Use at least two diferent search engines (see AddiTonal Learning Resources For list oF search engines) to search these key words and compare what you ±nd on the two search engines with paid and natural or organic search results. Use a table like this to present your ±ndings (in Word) Search Eng. 1 Paid Search Eng. 2 Paid Srch Eng 1 Natural Srch Eng 2 Natural Key word 1 rank Key word 2 Key word 3 Key work 4 Key word 5 3. What conclusions can you draw about where your company is Focusing its search resources? How can you tell? What should it do to improve its search markeTng? (1- 2 pages) 4. Describe the process businesses go through to determine how much they’ll pay For paid search key word rankings. (1 paragraph) 5. Describe what businesses must do to have good natural search rankings. (1 Page) 6. Which should your business Focus on (paid or natural) and why? (1 - 2 pages) 7. ²ind at least ±ve social media that your company uses. IdenTFy the target market the company is trying to reach with each SM (reFerence your Unit 1 assignment and the PEW report in the AddiTonal Learning Resources secTon oF this unit). IdenTFy the markeTng objecTves For which each SM is being used. How does your brand measure its social media markeTng eforts towards meeTng those objecTves? (use the SMM metrics described in chapter 9) Use a table like this (in Word, not Excel). Social media ³arget Market MarkeTng ObjecTves SMM Metrics
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SM 1 SM 2 SM 3 SM 4 SM 5 8. Find and describe specifc examples o± your company doing each o± the steps in developing a social media markeTng strategy as described in chapter 9. (1 - 2 Pages)
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search marketing.docx

Surname 1 Search Marketing Name
Course Instructor
Date Surname 1 In any company a consumer is under an obligation to use the following five essential words; lay
terms, desired association,...

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