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a marketing plan and sales strategy. For the first six (6) months your company is in businessto give you time to perfect your product and to learn...
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five (5) page Marketing Plan & Sales Strategy section of your business plan on selling BCAA Supplement Drink (branched-chain amino acid). You shall use the references of the tables listed under each question below. Before you start writing, please read attachment Overview of my beverage product” to understand what kind of business the assignment will be based off of. 

Assignment 2: Marketing Plan BUS599 This assignment consists of two (2) sections:  a marketing plan and sales strategy .     For the first six (6) months your company is in business—to give you time to perfect  your product and to learn from actual customers—you will start marketing and selling in  your own community, a radius of twenty-five (25) miles of zip code  20010 (Washington  DC) For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of  beverages differentiate themselves and attract market share through marketing and  brand awareness—both of which are critical to success. Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent) Write  five (5) page Marketing Plan & Sales Strategy section of your business plan  on selling BCAA Supplement Drink (branched-chain amino acid).  You shall use the references of the tables listed under each question below. Before you start writing,  please read attachment   Overview of my beverage product ” to understand what  kind of business the assignment will be based off of.  Question-1 Define your company’s target market. Use the “Reference Table 1” below” to answer question. a. Analyze the types of consumers who will be drinking your BCAA ( branched- chain amino acid ) Supplement in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (20010 zip code).
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Reference Table 1 Hints: At American FactFinder ( ), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns ( ).
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Abstract Throughout this paper, I will establish a revised NAB company name and clarify its connotation and develop a revised company’s Mission Statement and provide a rationale for its components. Second, describe the tendencies in the non-alcoholic beverage industry, especially the specific type of beverage category that I’ve chosen. Third, rationalize three reasons why I have chosen this type of non-alcoholic beverage and select one strategic position from the course text that I consider is the finest strategic position for my company. Fourth, explain the approach I will use to implement this strategic position in order to distinguish your beverage from other non- alcoholic beverages. Provide an overview of my company’s distribution channels with an explanation to the manner in which my product will reach end users. Lastly, provide and outline at least three types of risks that my business faces with a plan to mitigate such risk. A SWOT analysis for your NAB Company using the SWOT matrix worksheet will be provided
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Establishing a revised NAM company name and explain its significance . Product name: "Pure Watermelon BCAA" My Company name is JGM Sports. It focuses on providing quality Banned test performance enhancement products for any kind of sports. We are passionate about health and fitness and achieving our own fitness goals and helping other’s achieve theirs. Products includes from Pre-work out and post work out drinking products. With a host of substandard energy drinks flooding the market, this is the high time to introduce this product which will become the perfect solution. Pure Watermelon BCAA is not just a pack of sugar mixed with water like other energy drinks but one that contains herbal supplements which are beneficial to the body. The reason behind the product name is to stay exceptional and clarify the nature of our product with high-level vitamins and minerals. This name demonstrates that how rich this product is for the health advantages if customer searching for cool, reviving beverage with low sugar and gluten free. Revised company’s Mission Statement and components. JGM Sports Mission explanation: "Helping to reaching your fitness goals My statement of Mission demonstrates that my point is to give best workout natural beverage with most noteworthy quality. JGM Fitness Products are made to help customers be sound and take in day-by-day suggested supplements. Rationale
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