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Adapting your message to the task and audience requires empathy,...

Adapting your message to the task and audience requires empathy, which means putting yourself in the other person's shoes. Empathetic senders consider how the receiver will decode the message and try to find the most appealing tone and professional language to deliver the message.


Read the following message, and determine if it is sender focused or audience focused.


We want you to come back. If you are satisfied, you'll come back, and we will continue to be profitable. Tell us about your experience, so we can be the best.


  1. Is the preceding message sender focused or audience focused?

Sender focused

Audience focused


2. Which of the following selections effectively use the "you" view. Check all that apply.

To encourage attendance at the company BBQ, we will enter your name in the raffle.

Your online shopping experience at Toys4Fun should be enjoyable.

We want you to take full advantage of the professional development workshops we offer.

Thank you for shopping at FreeLinks. Your order will ship on Saturday.


3. Which one of the following selections uses a conversational but professional tone?

Due to increasingly present vicissitudes in the market, this writer will be employing several corrective actions.

Janice, please implement the solution we discussed last week.

GR8 news. The hag in marketing got fired.

The clarity and tone of a message are improved when you use positive and courteous language.


4. Choose the best revision for the following sentence.

If you take the wrong strategic approach, you will fail.

A.Take the right approach, or you'll certainly fail.

B. Don't make the wrong choice, or you will mess up your strategy.

C. With the correct strategic approach, you will succeed.


An empathetic, audience-focused professional will strive to use bias-free language.


5.Select the most bias-free and grammatically correct choice to complete each sentence.

Each employee must register (HIS OR HER, HIS, THEIR)  vehicle with parking services.

The office hallways are being painted; please stay out of the way of the (WORKERS, WORKMEN).


6. For each pair of the following sentences, identify the selection that best uses plain English and familiar words.

A. In the case that you attend communication workshops, as I suggested, you might find that the overall benefit that you receive relates directly to the advancement of your career.

B. Attending communication workshops may help advance your career.

C. Be sure that you educate yourself as to how to speak with a measured pace and articulation.

D. Learn to speak slowly and clearly.

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