You work for a relatively new tech company that produces several consumer electronic products. Your boss asked you to begin customer research on a new gadget that is being developed and is aimed at baby boomers with tasks around the house. The product is expected to be launched in about 6 months.
1. How would you begin this research project? Why? What would be one of the first things you would develop? What process/methodology would you apply to the research project? Why?
2. What sources would you use and why to figure out what the market potential is?
In this research focused on baby boomers so the initial thing we have to do is the demand for the electronic gadgets in baby... View the full answer
- Hello, thank you so much for your help! How can I contact you directly to discuss futher the questions?
- Apr 01, 2018 at 9:37am