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When preparing a message for a large, diverse audience, you must a. include as many visual aids as possible. solicit audience participation.

When preparing a message for a large, diverse audience, you must

   a. include as many visual aids as possible.

   b. solicit audience participation.

   c. look for the common denominators that tie the group together.

   d. do all of the above.


A company''s written policy outlining appropriate and inappropriate actions is called

   a. an ethical audit.

   b. corporate culture.

   c. a code of ethics.

   d. an ethical lapse.


When it comes to paragraph length

   a. use long paragraphs with detailed information for direct-mail letters.

   b. use long paragraphs if you want your document to look more inviting.

   c. keep all paragraphs to fewer than 60 words.

   d. use one-sentence paragraphs only occasionally, for emphasis.


 When you are refusing a request for information, you

   a. always use the direct approach.

   b. invoke company policy if that is a possible out.

   c. don't need to invest as much time and effort as you would for other kinds of bad-news messages.

   d. use the indirect approach when your denial is likely to disappoint the reader.


 The three steps involved in preparing a business message are

   a. planning, writing, and completing.

   b. informing, persuading, and collaborating.

   c. defining the purpose, the main idea, and the topic.

   d. satisfying the audience's informational, motivational, and practical needs.


Which of the following is not one of the common faults responsible for most of the organizational problems in business messages?

   a. The writer includes irrelevant material.

   b. The writer gets to the point too soon.

   c. The writer presents ideas in illogical order.

   d. The writer leaves out necessary information.


Which of the following would be the most effective e-mail subject line?

   a. 2003 budget

   b. Talking ?bout the big bucks

   c. Input needed for 2003 budget planning

   d. Projected expenses


Many difficulties in intercultural communication occur because people in different cultures have different

   a. genetics.

   b. basic assumptions.

   c. environments.

   d. media


Flyers and bulletin boards are best used for messages that

   a. are simple.

   b. are highly emotional.

   c. are nonroutine.

   d. require feedback.


 When choosing the appropriate channel for your message, you are choosing between

   a. oral vs. written media.

   b. personal vs. impersonal media.

   c. electronic vs. traditional media.

   d. formal vs. informal media.

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