re a foreign student, you may use a local business in your own country.) For example: A local microbrewery, a high tech start-up in the mobile area (new app), an eco-friendly new packaging product, a medical service for medical tourism, a corporate wellness program, a new building material, etc. You may choose one of these, but you are encouraged to focus on products or services that you have a personal interest in.
Your Portfolio Project should be a comprehensive proposal, written now as a seasoned executive to your company's executive management. It should include your analysis and recommendations supported by current research findings. As you progress through the course, you will be assimilating your newly gained knowledge into the re-writing and expanding of your idea, culminating in the final delivered assignment, which will be written as a seasoned executive who is certain of those choices and their merits for the company.
The writing of the proposal is a process you will undertake throughout this course. In Modules 2, 3, 4, and 6, there are discovery steps you will undertake that will culminate in your submitted final Portfolio Project: a professional proposal.
The intermediary deliverables in Modules 2, 3, 4, 6 that are requested of you during the course are designed to help you progress through this process in a productive and controlled manner. Your commitment to deliver those deliverables and go through the discovery process is a way for you to experience the actual critical and analytical thinking required for today's executives in international business in order to make successful decisions. See further details about the deliverables below.
Your written report should follow this outline:
- Executive Summary
- Table of Contents
Company/Industry and Product/Service:
- Barriers to market introduction
- The unique selling point or direct competitive advantage
- Transportation and logistics
- Product modifications
- Product maintenance
Country Situation Analysis:
- Cultural and Social Considerations
- Economic Considerations
- Political and Legal Considerations
- Target Market and Positioning
- Market-Entry Strategy(ies)
- Competitive Analysis
- Analysis of Market Demand
- Marketing Mix
- HR Resources and Organizational Structure
- Manufacturing and/or Distribution
- Financing the Entry Strategy
- Selection of Host-country Partners
- Critical Success Factors
Future Directions and Conclusion
Additional requirements for the final written proposal:
- Use the 5 references you prepared in Module 3, Step 2. Ten sources are the required minimum to be used in the paper. Extra references are welcomed and encouraged but use no more than 15 sources. The CSU-Global Library is a good place to find these sources.
- You may use your text as an additional reference.
- The paper must be well-written, well-reasoned, and supported with good sources, specific details and examples. Proper grammar, spelling, punctuation is, of course, required.
- The paper should be 8-10 pages total; a separate cover page and reference page are encouraged but not required. You must have a reference page but it may begin at the end of the last page of the paper.
- The paper must be double-spaced using 12-point "Times New Roman" font and standard one-inch margins.
- The paper must be correctly formatted and documented based on CSU-Global undergraduate guidelines for APA Style
Recently Asked Questions
- Starbuck’s green mermaid would best be described as the firm’s _________________ Question 1 options: Marketing concept Logo Advertising imagery Design
- Explain what is meant by “differentiated” products.
- Case Study: Conflicting Clients Topic: Auditing (Confidentiality, Misrepresentation of Facts) People Involved: Jennifer Grace, First year member of her