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Watch the following TED talk by Seth Godin

Watch the following TED talk by Seth Godin

Discuss whether his ideas are relevant in terms of marketing innovation and competitive advantage. How can you embed his thoughts ,expressed through the TED talk, into a company . For instance, if you are working on an entrepreneurial project ( domestic or international) , how can you embed his insights into your marketing mix? If you are working on an intrapreneurial project, how can you disseminate throughout the company, the information about the positive outcomes of a company?

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