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Blogs are a multifaceted brand communication tool, in that it provides all of the following opportunities EXCEPT: a friendly public relations face to...

Blogs are a multifaceted brand communication tool, in that it provides all of the following opportunities EXCEPT:

  1. a friendly public relations face to the general public.
  2. owned media akin to the brand's website.
  3. paid media through ad placement within the blog.
  4. user-generated content allowing for only positive feedback, as the blogger monitors and controls added content.

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user-generated content allowing for only... View the full answer

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2. owned media... View the full answer

option 2. owned media akin... View the full answer

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