Antoine works for a well-known company that manufactures mattresses. To move the
company's product during the President's Day sales events held nationwide, he offered
$200 to any retail salesperson who can sell ten mattresses throughout the second
weekend of February. He also offers a case of sports drinks for each mattress sold.
These are examples of trade-market sales promotion techniques in the form of:
B) In store sampling
Of all types of support media, directory advertising offers a unique advantage by:
a)helping consumers follow through on purchases.
b) enhancing brand awareness and recall.
c) stressing the brand name and keeping the message within six words.
A trend in P-O-P advertising and displays is with _________.
b)parking space advertising
A manufacturer devises a program to encourage members of the trade to purchase its
brand. It offers salespeople an extra $100 for selling one of its refrigerators, $75 for
selling one of its ovens, and $50 for selling one of its dishwashers. Which of the
following promotional concepts for the trade channel does this involve?
A VP of marketing wants to look at all possible forms of business-market promotions to
gain and maintain lucrative customers. He meets with associates, and they review the
five main areas of promotion techniques aimed at business buyers. They are:
a)premiums and advertising specialties, frequency programs, incentives,
allowances, and cooperative advertising.
b)merchandise allowances, cash allowances, trade shows, training
programs, and incentives.
c)trade shows, business gifts, premiums and advertising specialties, trial
offers, and frequency programs.
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