E-commerce, digital markets, and digital goods are increasing throughout society. After reviewing the key features of e-commerce, digital markets, and digital goods, why do you think firms are increasing the use of these tools? What benefits do these tools provide firms? What potential drawbacks do you see in the use of these tools? What are the benefits and drawbacks these tools bring to retailers?
Firms are increasingly using digital markets and E-commerce due to the rapid increase in digital innovation which has made... View the full answer