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1. What factors does a perfume company need to consider when designing its marketing channel for a new low-priced line of perfumes?

1.     What factors does a perfume company need to consider when designing its marketing channel for a new low-priced line of perfumes? Explain each one.

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Question: 1.     What factors does a perfume company need to consider when designing its marketing channel for a new... View the full answer

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1) Competition : With already established players in the industry, the marketing channels of other rivals have to be... View the full answer

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