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Most advertising is product focused.

 Most advertising is product focused. However, companies like Exxon-Mobile advertise their commitment to the environment, not their products, to inform, persuade, and remind consumers of positive thoughts about the company, which can prompt the purchase of products and services. 

Why might Exxon be particularly interested in institutional advertising?

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The Exxon Mobile is interested in institutional advertising because the company is trying is trying to rebuild its reputation... View the full answer

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The firms that follow institutional advertising, try to create the goodwill by promoting the philosophies and ideas of the... View the full answer

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