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Constraint Television News Paper Dnline Audience per advertisement 80,000 32,000 45,000 Cost per advertisement $1,200 $350 $600 Maximum media usage...

Amazon's promotional plan for 'The Big Day Sale' are underway for this year. Advertising alternatives include Television, News Paper, and Online. Audience estimates, costs, and maximum media usage limitations are as shown:

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Constraint Television News Paper Dnline Audience per advertisement 80,000 32,000 45,000
Cost per advertisement $1,200 $350 $600
Maximum media usage 10 18 15 To ensure a balanced use, News Paper advertisements must not exceed 40% of the total
number of advertisements authorized. In addition, television should account for at least 15% of the total number of advertisements authorized. (a) If the promotional budget is limited to $25,400, how many commercial messages should be
run on each medium to maximize total audience contact? No of commercial
Advertisement Alternatives messages Television News paper Advertisement Alternatives Budget ($)
Television News Paper What is the total audience reached? I What is the allocation of the budget among the three media? (b) By how much would audience contaet increase if an extra $500 were allocated to the
promotional budget? I Increase in audience coverage of approximately

Top Answer

Answer a) Television - Number of commercial messages = 9 News Paper - Number of commercial messages = 16 Online -... View the full answer

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