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For Lululemon, a yoga and fitness retailer, 2013 was a turbulent year. Lululemon had a number of product issues and the CEO seemed to place the blame...

For Lululemon, a yoga and fitness retailer, 2013 was a turbulent year. Lululemon had a number of product issues and the CEO seemed to place the blame on customers rather than on the company. The following websites detail the events of 2013:

  • Lululemon Admits Its PR Disasters Are Hurting Sales
  • Chip Wilson, Lululemon Guru, Is Moving On
  • Lululemon Founder Chip Wilson Issues Apology Following Thigh-Rubbing Pants Comments

Using the five I's strategic analysis stages beginning on page 52 of Business, Society, and Government Essentials, write a paper analyzing how you might use the five stages to help Lululemon deal with its strategic stakeholders to avoid future public relations issues.

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