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"Showing the position of business in the market, value analysis is considered to play an important part in determining the strength and weakness of...

"Showing the position of business in the market, value analysis is considered to play an important part in determining the strength and weakness of business. The purpose of this report is to give a comprehensive analysis on Cakes and Buns, a business in Melbourne with 3 stores located in St Kilda, Carlton and Mornington. At the start, the report will investigate a SWOT and Porter's five forces to identify factors affecting business performances. After presenting an insight into the entity's sales of bikes in 2016, the report will illustrate the non-functional website with a specific focus and analysis of design principles, usability guides, and tools or engagement methods to strengthen. customer engagement and increase their competitive advantage. Recommendation of improvement will also be proposed to increase the performances of Cakes and Buns business."


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