Part A: With Products, Is It Form or Function?
The "form versus function" debate applies in many arenas, including marketing. Some marketers believe that product performance is the end all and be all. Other marketers maintain that the looks, feel, and other design elements of products are what really make the difference.
Take a position: Product functionality is the key to brand success versus product design is the key to brand success.
Part B: Is the Right Price a Fair Price?
Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. Some critics shudder, however, at the thought of $2 bottles of water, $150 running shoes, and $500 concert tickets.
Take a position: Prices should reflect the value that consumers are willing to pay versus prices should primarily just reflect the cost involved in making a product or service.
Recently Asked Questions
- 1. Ellyn’s Art Supply Company (EASC) manufactures large paint brushes and small paint brushes. Per unit cost data is as follows: Large | Small direct
- A project has an initial cost of $75,000, expected net cash inflows of $18,000 per year for 7 years, and a cost of capital of 12%. What is the project’s PI?
- A sport car is advertised to have a maximum cornering acceleration of 0.85 g. What is its maximum speed for a 50-m radius curve? a= R= V=?